Plain packaging stumbles, brand equity concerns highlighted
In a big week for plain packaging news, reports have emerged today that the UK government is postponing plans to push ahead with the regime. The move will be welcomed by brand owners, with reports emerging from Australia that its legislation is having some unexpected consequences.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now