Ping and Apple strike trademark deal: what other brand owners can learn

Gadget-happy media channels have reported how Apple secured an agreement with golf club maker Ping before launching its new iTunes service, which uses the PING word mark. But the story is not Apple's at all. This is a tale of how an admired brand owner spotted an opportunity to extend its name beyond a finite audience using its famous house mark.

Unlock unlimited access to all WTR content