‘P’ is for policing, but are dictionaries high enough on your agenda?
The fear of genericism is palpable for many brand owners, especially in a new digital age where language is constantly evolving and brands become more entwined in the social conversation. WTR looks at one strategy to combat genericism that is often overlooked: the policing of dictionaries.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now