Over 90% of brand owners report encountering misuse online – but the reality is likely even worse

New research from Hogan Lovells has revealed that 94% of in-house counsel have encountered misuse of their company’s trademarks online, with North American brands the hardest hit. Those from the Asia-Pacific region appear least affected by online infringement. However, it appears that this is because they are less likely to look for it, meaning that the true level of infringement is likely even higher.