“Our only choice is to join forces”; Alibaba launches new anti-counterfeiting platform, urges more collaboration

Barely a week after IP experts told World Trademark Review that they want a clearer indication of the anti-counterfeiting measures that Alibaba insists it is developing, the e-commerce giant has unveiled a new IP Joint-Force System that claims to “streamline” the takedown of infringing listings – with a spokesperson telling us that the launch is proof of the proactive efforts the company is taking in collaboration with brand owners.