Online marketing spend grows, but social media and SEO still confound brands
Online marketing agencies NetBooster and Econsultancy have released their annual report on internet marketing practices. Though the study suggests that search engine optimisation (SEO) and social media spending will continue to increase, it seems that brands are still in the dark when it comes to effective and efficient digital marketing. That uncertainty can lead to increased risk, and is something that trademark counsel need to be aware of.
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