OHIM faces up to digital challenge of rebrand as third parties register EUIPO domains

As with any organisational rebrand, OHIM faces a host of challenges as it prepares to change its name. One is the registration of (and subsequent transition to) new domains. Research conducted by World Trademark Review has revealed that a number of third parties have already purchased ‘EUIPO’ related domains - though some plan on using them to promote awareness about the EU trademark reforms.