OHIM faces up to digital challenge of rebrand as third parties register EUIPO domains
As with any organisational rebrand, OHIM faces a host of challenges as it prepares to change its name. One is the registration of (and subsequent transition to) new domains. Research conducted by World Trademark Review has revealed that a number of third parties have already purchased ‘EUIPO’ related domains - though some plan on using them to promote awareness about the EU trademark reforms.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.