No likelihood of confusion between PARIS BLUES and PARIS

• the inherent distinctiveness of the trademarks and the extent to which they had become known;
• the length of time during which the trademarks had been in use;
• the nature of the goods;
• the nature of the trade; and
• the degree of resemblance between the trademarks in appearance or sound or in the ideas suggested by them.

• Paris is a city in France, long recognized as a "world centre for fashion", and, as such, one could not lose sight of such geographical connotation when considering Paris Glove's goods;
• The word 'blues' in PBT’s mark had no connotation when considering its goods and, accordingly, PARIS BLUES in its entirety was inherently distinctive;
• The length of time during which each mark had been in use favoured Paris Glove;
• Gloves and mittens, as well as goods such as purses and belt buckles, could be considered as clothing accessories;
• The channels of trade could “either be identical or overlapping”; and
• Although the first component of a trademark is “often considered more important for the purposes of distinction, when the word is common, descriptive or suggestive, the significance of the first element decreases”.

“What, then, is the perspective from which the likelihood of a mistaken inference is to be measured? It is not that of the careful and diligent purchaser. Nor, on the other hand, is it the "moron in a hurry" so beloved by elements of the passing off bar. [...] It is rather a mythical consumer who stands somewhere in between, dubbed in a 1927 Ontario decision of Meredith CJ as the "ordinary hurried purchasers. [...]

I fully agree with Linden JA in Pink Panther that, in assessing the likelihood of confusion in the marketplace, we owe the average consumer a certain amount of credit (Paragraph 54). A similar idea was expressed in Michelin & Cie v Astro Tire & Rubber Co of Canada Ltd ((1982) 69 CPR (2d) 260 (FCTD)), at Paragraph 263: 

[...] one must not proceed on the assumption that the prospective customers or members of the public generally are completely devoid of intelligence or of normal powers of recollection, or are totally unaware or uninformed as to what goes on around them.”