Nike: the brand of champions

Nike has won global fame not only for its iconicproduct lines and sponsorship deals with some of theworld’s biggest – and sometimes baddest – sportingheroes, but also for its clever, controversial adcampaigns and alternative branding strategies. Seniortrademark counsel Jaime Lemons reveals how she andher colleagues navigate these issues, and more, for theworld’s leading sportswear brand


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