New WTR publication outlines online brand enforcement strategies

The online challenges faced by trademark counsel and brand protection specialists are in a constant state of flux, with new gTLDs set to expand both the opportunities for, and risks to, brands. To assist trademark counsel in their online policing activities, World Trademark Review is pleased to announce Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment, the latest title to join the growing WTR portfolio. As well as hard copies being sent to WTR subscribers, the guide has today been published online.