New research sparks war of words on brand valuation approaches
A white paper comparing the brand valuations published in league tables from companies such as Brand Finance, Interbrand and Millward Brown Vermer with the brand values actually cited in market transactions has escalated the war of words over brand valuation methodologies, leading to a call for a public debate on the issue.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.