New perspectives on trademarks and use of Madrid Protocol in asset management (on demand)

The rise of business-to-consumer transactions, mainly through e-commerce, has made Latin America a promising market for products and services. The countries that make up this region have specificities, with Brazil standing out as the largest market, mainly for consumer goods and pharmaceuticals.

With a solid legislative apparatus for the protection of intellectual property, in addition to local legislation and specialised IP courts, Brazil joined the Madrid Protocol in October 2019. The Madrid system has advantages and disadvantages, but is undoubtedly another valuable tool for IP rights holders.

In this webinar, IP specialists, Brazil’s World Intellectual Property Organisation (WIPO) representative and trademark portfolio managers will discuss the best trademark protection strategies for the Brazilian market.


Roberta Arantes

Daniel Law

Roberta Arantes has practised IP law since 2001. In 2013 she joined Daniel Law as a partner, where she coordinates the firm’s trademark counselling and contentious work. Ms Arantes has experience in IP litigation and counselling, including trademark, design, trade secret, false advertising and unfair competition matters. Her practice focuses on all aspects of trademark portfolio management. She also specialises in trademark enforcement and the settlement of complex IP disputes for local and international clients, notably in the consumer goods, technology, pharmaceutical, fashion and energy industries.

José Graça Aranha
Regional Director, Brazil

José Graça Aranha is regional director for the WIPO in Rio de Janeiro, Brazil. Mr Graça Aranha has a law degree from the Candido Mendes University, Rio de Janeiro, and a master’s in IP law (LLM) from the Franklin Pierce Law Centre, University of  New Hampshire. Before joining WIPO, Mr Graça Aranha worked as an attorney at law in Rio de Janeiro, specialised in patents and trademarks, and as a coordinator of strategic affairs for the Brazilian Ministry of Science and Technology in Brasilia. He was appointed president of the National Institute of Industrial Property in Brazil in 1999 and is a recognised authority on intellectual property, as well as a noted author on the subject.


Christine Repond 
Head, Trademark Paralegals

Novartis Pharma AG

Christine Repond is head of trademark paralegals at Novartis Pharma AG in Basel, Switzerland. She joined Novartis in 2011. She has acquired expertise in IP formalities, portfolio management and transactions through various positions at law firms and corporate roles. At Novartis, Ms Repond has led various cross-divisional portfolio optimisation and productivity projects. In addition, she leads the International Trademark Association Madrid System subcommittee and participates in various user initiatives of the WIPO and the Swiss Intellectual Property Office, particularly to enhance IP management platforms. In 2017 Novartis was recognised as Team of the Year at the World Trademark Review Industry Awards in the Healthcare and Life Sciences category.


Renata Campos
Senior IP Counsel
The Body Shop

Renata Campos is a Brazilian licensed attorney, post-graduated in Corporate Law at Fundação Getulio Vargas/Sao Paulo. Renata has been working for more than 10 years for the Natura&Co Group. Based in London since 2019, she is responsible for Natura’s and The Body Shop’s IP portfolio.

Date - 1 October 2020

Time - 4:00 PM - 5:00 PM BST

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