New free-to-view guide to managing intellectual property in China now available

World Trademark Review is pleased to announce the publication of the latest edition of China: Managing the IP Lifecycle. Now in its third edition, the publication, presented in collaboration with IAM, is now well established as an indispensable guide for all of those who use – or intend to use – the Chinese IP system.

The guide offers practical, commercially focused advice for IP managers who are securing, protecting and commercialising their rights in the country. Essential reading for senior executives working with intellectual property in a corporate setting, the reports featured in the guide also provide valuable insight for investors, external service providers and others who work in close alignment with the IP functions inside multinational companies, small and medium-sized enterprises and research organisations alike.

You can access the guide here.