New call made for plain packaging on high-calorie foods in a bid to fight “small devils in our brains”

A renowned neuroscience professor, unveiled this week as one of the co-winners of The Lundbeck Foundation’s Brain Prize, has stated that efforts need to be made to reduce the attractiveness of unhealthy foods. As the trademark community awaits the predicted fall of the next ‘plain packaging domino’, the focus appears to be shifting to foods and drinks that are high in sugar, fat and salt.

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