New brand ‘dynamism’ index shifts focus to engagement and innovation performance, but misses out trademarks
A new index has been launched emphasising brand performance according to ‘new world’ factors such as social media engagement, adaptability to new trends and technologies and interaction with consumers. But the absence of metrics relating to trademarks means that it overlooks a critical component of brand value.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.