Navigating the pandemic at Marriott International; Big Oil data analysis; key lessons from US courts; and more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Monday 8 March

On Monday, Mewburn Ellis’ Robert Watson charted the evolution of the EU and UK designs regimes, arguing that the United Kingdom is entering an exciting time for a reinvigorated system. Read more

WTR spoke to Simmons & Simmons partner Darren Meale about the benefits of the firm’s new trademark conflict AI tool, Rocketeer, and the outfit’s foray into the software as service game. Read more

We asked what IP solutions provider Questel’s newly announced acquisition of NovumIP – a group comprising PAVIS and Novagraaf – means for the trademark services space.  Read more

To celebrate International Women’s Day, WTR presented a rundown of a few of our favourite interviews with influential women at the heart of the trademark industry. Read more


Tuesday 9 March

In Tuesday’s news digest, Burger King UK sparked Twitter outrage, the Ministry of Public Security released its latest figures on IP-related crimes solved by Chinese authorities, the American Apparel & Footwear Association renewed its board of directors, UK police unveiled a new IP crime unit, and much more. Read more

In an exclusive guest piece, Carlton Fields’ Jonathan Goodwill unpicked what the US Trademark Modernisation Act 2020 means for foreign and domestic brand owners. Read more

The Benelux Office for Intellectual Property outlined a number of its innovative non-core tools and services for trademark users – including a revamped trademark register that now includes AI-based image recognition software and new push notification functionality on its recently overhauled website. Read more


Wednesday 10 March

In a candid conversation with Elisabeth Escobar, vice president and senior counsel, global intellectual property at Marriott International, WTR heard how the company has weathered the storm of the covid-19 pandemic in a sector that has been hit hard. Read more

We called for trademark professionals across the globe to participate in our latest benchmarking survey, which focuses on operational management to track the latest trends and identify how practice is evolving. Read more


Thursday 11 March

We reported that the Cambodian IP office has moved to temporary emergency measures following a covid-19-related government order. Meanwhile, Intellectual Property India has ended the extension period for various IP matters as courts and tribunals are now operating at “relative normalcy”. Read more

We revealed the final speakers and session line-ups for this week’s WTR Connect, with discussions ranging from mentorship, education and demonstrating value to AI, budget management and fostering the relationship between brands and online platforms. Read more

Further investigation by WTR discovered that low-cost trademark filing agencies (including Trademark Terminal and Trademark Falcon) that have recently caused concerns at the USPTO appear to have shifted their strategy in recent weeks. One expert warned that the public is not being protected. Read more

This week’s WTR long read ran a countdown of the biggest trademark lessons from US courts in 2020, with crucial pointers covering everything from marks to what constitutes useful trade dress. Read more


Friday 12 March

Our end-of-the-week round-up saw Lyft praised for a user ban, ICANN71 going virtual, Lacoste teaming up with Bruno Mars, the National Collegiate Athletic Association claiming similarity between VASECTOMY MAYHEM and MARCH MAYHEM, and much more. Read more

What happens to Big Oil majors when they fall out of love with their key commodity? WTR data analysis revealed that they rebrand. Read more


Saturday 13 March

Saturday’s opinion column reflected on a high-profile licensing dispute between Virgin and Brightline. With the spat highlighting the growing interest in brand valuations, we argued that now is the time for trademark professionals to make themselves part of the discussion. Read more

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