Nation branding takes inspiration from marks in the public domain

Trademark attorneys around the world were bemused when the organizing committee of the 2010 Vancouver Winter Olympics managed to register as marks lines from Canada's national anthem, but it might just prove the next step in nation branding. With Finland, Lithuania and others currently developing so-called competitive identities, the public domain may become the foundation on which to build a nation's brand.

Unlock unlimited access to all WTR content