Messi brand power; Cleveland Guardians rebrand dispute; Meredith Corp portfolio analysis; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

The Long Read

OLN IP Services Limited’s Benjamin Choi provided an insider perspective of the Hong Kong branding landscape, including exclusive advice for overseas rights holders. 

Monday 9 August

We unveiled the enhanced version of this year’s WTR 300, which includes in-depth profiles on the world’s leading corporate trademark professionals.

Consortium for Common Food Names senior director Shawna Morris considered the effects of the United States-Mexico-Canada Agreement on geographical indications over the past 12 months. 

Lionel Messi owns more trademark registrations than any other footballer, WTR analysis revealed, as we assessed the IP implications of his departure from FC Barcelona.


Tuesday 10 August

Amazon and GoPro filing a counterfeit lawsuit, Aldi trolling Marks & Spencer, Manchester United being renamed in a popular video game, and much more featured in Tuesday’s news digest.

ICANN pushed back on calls for it to act on the Trademark Clearinghouse practice of protecting words extracted from design and composite marks.


Wednesday 11 August

Alphabet and Apple outperformed other tech brands in this month’s WTR Brand Elite indices analysis.

Failure to function has become a “muddled doctrine” and an examination overhaul is needed at the USPTO, argued the author of a new trademark law study. 


Thursday 12 August

The IP offices of Brunei and the Philippines responded to rising covid-19 case numbers.

The Cleveland Guardians rebrand snafu left sports brand experts scratching their heads.


Friday 13 August

Huawei and Li-Ning were named the strongest Chinese brands, as New Balance sued Michael Kors and EasyGroup settled its EasyFly dispute in Friday’s news round-up.

We took a deep dive into the portfolio of the world’s second largest licensor – Meredith Corp.


Saturday 14 August

Brand professionals are left in a tight spot as price becomes the primary factor in purchasing IP services, according to this week’s Saturday opinion column.

WTR Special Report: Inside in-house operations

WTR’s latest Special Report, “Inside in-house operations: how to build world-class trademark functions and portfolios”, takes a deep dive into portfolio, brand and in-house team management – with insight from experts at companies including Facebook, FIFA, Novartis, Verizon and Vodafone.

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