Merck leads trademark transactions list, illustrating the tangible financial benefits of a strong brand
Financial statements related to last year’s acquisition of the consumer care ‘over the counter’ business of US company Merck & Co reveal that the acquired brand portfolio was valued at $7.1bn. The figure means that it tops the list of the most valuable brands amongst those that changed hands in 2014.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now