Marketers get creative as Olympic ‘brand police’ get active

On Monday London welcomed the first of the visiting Olympic athletes and officials. Joining the official delegates were nearly 300 enforcement officers, ready to police games-related marketing. Yet while the advertising rules may seem as challenging to navigate as England’s multi-lane motorway system at first glance, some brands are getting creative as they seek to benefit from the global gaze about to be focused on London.

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