Managing a trademark portfolio with the assistance of outside counsel

Responsibility for a company’s trademarkportfolio is frequently placed in the hands ofa few specialists. Often, this is not the onlytask carried out within the department, oreven by those tasked with this responsibility.However, the legal protection of trademarks– especially in a global portfolio – requiresa high degree of specialisation in a field inwhich few lawyers and others are experienced.Alongside domestic legal knowledge and acommercial understanding of the company’sbusiness and relevant markets, this requires anunderstanding of legal issues in jurisdictionsaround the world.

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