Luxury consumers value brand partnerships, but also recognise their risks
Recent research from the Luxury Institute has shed light on the attitudes of affluent consumers towards collaborations between high-end brands. While research participants indicated that they place high value on brand partnerships, they also emphasised the risk of brand dilution. The findings reiterate the key role for trademark counsel in joining forces with third-party brands.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.