Louboutin’s latest brand challenge comes in a small package
While Louboutin awaits a decision in the high-profile dispute with Yves Saint Laurent over its red sole trademark, another potential brand challenge has reared its head – coming not from a rival fashion house, but from members of the public wielding tester pots of red paint. But can opportunity be found in this sort of imitation activity?
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now