L'Oréal v Bellure: a step in the right direction or a step too far?

In part one of an exclusive roundtable with leading thinkers and L'Oréal's UK counsel, WTR captures the debate surrounding last month's ECJ decision in L'Oréal v Bellure. Many brand owners toasted the court's ruling, which appears to widen the scope of protection for marks with a reputation, but some practitioners are now asking themselves whether the judgment goes too far. Published next week, part two of this debate will examine the commercial implications of the ruling.