L'Oréal v Bellure: how it affects the bottom line

In the second part of WTR's exclusive roundtable, we look at the commercial implications of the widely celebrated ECJ decision in L'Oréal v Bellure. The court's ruling appears to widen the scope of protection for marks with a reputation and push EU law into a traditionally common law interpretation of the Comparative Advertising Directive. WTR asks leading thinkers and L'Oréal's UK counsel how this will affect business practice.

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