L'Oréal tops EU trademark filers list; new WTR Special Report released; IP financing takeaways; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

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Latest WTR Special Report released

WTR’s new Special Report presents a data deep dive into the trademark landscape – revealing the biggest portfolio owners, insight from our annual benchmarking survey and US litigation patterns

The Long Read

The growth of e-commerce and m-commerce is making life easy for counterfeiters, but legislators and courts may yet come to the rescue of IP owners.

Monday 5 July

French personal care powerhouse L'Oréal was the leading corporate applicant for EU trademarks in the 12 months preceding 1 May 2022, EUIPO data reveals.

We present takeaways from last week’s WTR Connect virtual event, including exclusive insights from brand professionals at Amazon, Verizon and the EUIPO.


Tuesday 5 July

Crystal Palace prepare to enter the metaverse, Clint Eastwood wins in a CBD lawsuit, French police bust a Bordeaux wine counterfeiting operation, and much more.

Asia-based professionals at Freshfields, Baker McKenzie and Mayer Brown expand on their diversity-focused roles and responsibilities, which extend to client-facing work to advance D&I locally.


Wednesday 6 July

Local experts provide insight into what law firms should consider before hiring a D&I officer in Asia.

Opposition grows against European Commission proposals to better protect geographical indications  in the domain name space.


Thursday 7 July

The 10 companies with the biggest active trademark portfolios in China, Europe and the United States are revealed.

The USPTO has confirmed that its long-awaited requirement for trademark filers to have their identities verified will commence from 6 August 2022.


Friday 8 July

The top retail apps in Asia-Pacific are revealed, a trademark solicitation scammer is jailed, NielsenIQ and GfK combine, and much more.

With over a decade of experience and the involvement of various stakeholders, China has lessons to share on IP financing.


Saturday 9 July

As brands amass on the sidelines, the numbers say the metaverse has to be taken seriously.

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