‘.london’ expands on early brand engagement in the gTLD space

Exactly a week ago the ‘.london’ gTLD opened its sunrise and announced a number of ‘London pioneer’ brands, which are amongst the first to go live online in the string. World Trademark Review spoke to the ‘.london’ team to get an insight into how these brands intend to use their domains – and how easy it was to get buy-in for the gTLD concept.