List of the top ‘trademark bullies’ renews debate on enforcement strategies

Last week, media reports latched onto the ‘trademark bullies’ label being applied to such companies as Apple and Zynga. The coverage followed the launch of a ranking of the top trademark bullies, defined according to the number of oppositions filed. While the list has renewed the debate over what constitutes bullying, one brand owner told WTR the rankings could be seen as a positive endorsement of in-house team efforts.

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