Licensing pitfalls: an opportunity and a challenge for law firms

At Brand Licensing Europe 2014, held in London this week, delegates could visit almost 300 exhibition stands offering an array of brands and services for consideration – and in many instances do business on the spot. But one of the clear messages that came through when talking to the professional service providers in attendance is that, all too often, relationships are entered into without proper forethought. An opportunity for law firms, then – but not one without challenges.