Lessons in market expansion as Tesco prepares to drop brand in China

Lessons in market expansion as Tesco prepares to drop brand in China

UK supermarket chain Tesco Plc is reportedly dropping its brand in China and entering into a joint venture with domestic retailer China Resources Enterprise (CRE). For those seeking to exploit the Chinese market, there are a number of strategies that can be employed – with the correct treatment of IP critical to success.

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