Lessons from ABG’s expanded portfolio of iconic celebrity brands

This week the Authentic Brands Group (ABG) completed the purchase of the iconic Elvis Presley and Muhammad Ali brand portfolios, adding to the Marilyn Monroe brand it already owns to create one of the most valuable celebrity portfolios. While celebrity brands can be very lucrative for their owners, trademark counsel should remain vigilant to their challenges of protection and enforcement; after all iconic brands are not merely trademarks.

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