Lenovo’s two-pronged brand approach to world domination

Last week it was reported that Chinese personal computer manufacturer Lenovo is planning to reorganise its product offering into two distinct brands – with one aimed at home users shopping at the more affordable end of the spectrum and a separate identity for high-end business consumers. The goal is to gain a larger global market share. For brand owners, a number of lessons can be learned from such two-pronged marketing strategies.

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