Lawyer, politician, marketer: the hats corporate counsel must wear as they fight for internal recognition

The opening conference session of this week’s International Trademark Association (INTA) Leadership Meeting explored how counsel can bridge the divide that often exists between business units and the legal function in an effort to deepen the understanding of trademarks. It was a timely issue, with INTA currently digesting recommendations on how to bolster the profile and career development of in-house trademark professionals.