Joint venture partners forsake trademarks at their peril

According to a survey conducted just a few years ago, chief executives' top concern when embarking upon a joint venture is the control of their IP rights. That's the kind of statistic we love to hear at WTR, as it shows that senior management grasp the value inherent in intellectual property. Unfortunately, WTR's own more recent survey found that for many brand owners the opposite is true.

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