Johnny Football’s trademark challenges illustrate the value of expert advice

Late last year WTR highlighted the case of college football sensation Johnny Manziel and the difficulties facing student athletes when attempting to prepare their brand for future commercialisation. With Manziel announcing himself available for the NFL draft, he will finally be able to profit from his name and likeness, and his future brand strategy should prove an interesting case study as it concerns a brand that has already been commercialised by others.