Japan launches non-traditional marks as it looks to the future

The Japan Patent Office has begun accepting applications for a range of non-traditional trademarks, nearly a year after the new options were announced in revisions to the country’s IP laws. The new rights include colours and sounds, as well as position marks, moving marks and holograms. According to the JPO website, the office received 471 applications on the first day of availability, April 1.

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