Jack Daniel’s trademark counsel expands on the “most polite cease-and-desist letter ever”

A cease-and-desist letter from the trademark team at Jack Daniel’s has caused quite a stir after it was publicised online yesterday. But for once it was not another frenzy over so-called ‘trademark bullying’ that had attracted the attention of media outlets. Instead, the Tennessee whiskey brand’s amicable approach to enforcement has drawn plaudits from online commentators. Jack Daniel’s chief trademark counsel has told WTR why the team decided to adopt this strategy.