iWatch speculation highlights challenge of maintaining product secrecy
Last night Apple announced a new iPhone model and a new product line in the form of a smartwatch device. Speculation before the event (fuelled by leaked CAD renderings, patent filings and trademark applications) meant there were few surprises. This highlights a challenge for companies – how to ensure that trademark applications don’t give the game away.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.