iWatch speculation highlights challenge of maintaining product secrecy
Last night Apple announced a new iPhone model and a new product line in the form of a smartwatch device. Speculation before the event (fuelled by leaked CAD renderings, patent filings and trademark applications) meant there were few surprises. This highlights a challenge for companies – how to ensure that trademark applications don’t give the game away.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now