Issue 57 of World Trademark Review is now available online
The latest issue of WTR magazine is now available online to subscribers. In this edition’s cover story we focus on an issue that will be very familiar to counsel – the use of trademarks in online advertising. While keyword litigation has not disappeared completely in the West, case law over the use of third-party marks in keyword ads is largely settled. In China, however, complex and unique challenges face brand owners that wish both to use and to protect their brands online.
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