INTA celebrates record Annual Meeting attendance; figures show rise in corporate attendees

The 2016 INTA Annual Meeting has well and truly begun, and as event co-chairs Peter Dernbach and Rick McMurtry confirmed at today’s opening ceremonies, it is the organisation’s biggest ever. Further analysis of attendance data reveals a sharp rise in corporate attendees compared to last year’s Annual Meeting in San Diego, with many of the world’s biggest brands bringing more counsel this year.