Indian Premier League brand-value down but not out after spot-fixing scandal

In the last few weeks, reports about the spot-fixing scandal during the Indian Premier League (IPL) tournament have gone from bad to worse. Latest reports indicate that two prominent gangsters are now accused of masterminding the scam and are being sought by the Indian police. While the IPL takes a battering in the media, marketplace commentary indicates that the brand and its associated sponsors will emerge from the controversy relatively unscathed, offering a number of takeaways for brands involved in event sponsorships.