India considers strict penalties for celebrities who endorse dangerous or faulty products
In the wake of recent scandals involving the brands Maggi and Amrapali, Indian politicians are considering the introduction of harsh penalties for celebrities who endorse products and services that are deemed to be detrimental to consumer interests. If realised on the statute books, the proposals could have a significant impact on advertising and trademark strategies on the subcontinent.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now