Increase in ‘blending’ trademarks predicted as companies seek brand edge
A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now