I’m a recycler, not a troll: zombie brand specialist outlines plans after Macy’s settlement

A settlement ending a five-year legal battle between Macy’s Department Stores and Strategic Marks has seen the latter take ownership of a number of historical department store brands. Ellia Kassoff, chief executive and president of the company, told World Trademark Review of his resurrection plan for the brands and argued that he should be regarded as a ‘product recycler’ rather than a trademark troll.

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