As IHOP becomes IHOb, companies should think twice before trying to emulate this ‘rebrand’ campaign
Fast food brand International House of Pancakes (IHOP) has unveiled its new IHOb identity. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.