An unregistered mark which otherwisefulfils the requirements for protection undertrademark legislation will, through use, enjoythe same protection as a registered mark. Suchexclusive rights in an unregistered mark arise when use of the mark commences in tradein Iceland for goods or services. A trademarkwhich does not fulfil the distinctivenessrequirements at the commencement of usemay establish a trademark right if it acquiresdistinctiveness through use.


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