Huawei aims to build its US brand… with an unlikely partner

When Huawei and the Washington Redskins jointly announced a sponsorship and technology deal last month, commentators puzzled at the partnership between two businesses facing serious image problems. There are undeniable ironies at play but, for the Chinese telecoms giant, its first US sports sponsorship may be an early step in a much broader initiative to build its profile among US consumers, and highlights how such activities can help Chinese brands make a splash in the US market.

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