How the Mars trademark team is knuckling down on efficiency in transition to e-commerce
The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.