How Tesla builds its brand on the allure of Elon Musk
The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi-influencer CEO.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now