How Singapore’s PTO is harnessing art to take pro-IP message to the masses

This week World Trademark Review was the first media outlet to receive a sneak preview of the Intellectual Property Office of Singapore’s (IPOS) new service centre, which opens next month and is designed to serve both IP novices and experts. To attract the former, it has placed an emphasis on artistic creation and will use art installations, band performances and photography exhibits to entice the public to learn more.